BILLIE EILISH TAPS INTO KIDS FASHION
She’s just a 17-year-old girl who conquered the music world. But now, the Grammy-nominated artist has tapped into the fashion world, expanding her merch line to include kids’ and infants’ clothing. The young superstar recently made the exciting announcement of the new fashion collection via Instagram, as she shared a heartwarming video of little children dressed in lime green outfits hugging her. The range of clothes includes miniature hoodies, onesies, beanies, and various other (super cute!) offerings.
JENNIFER LOPEZ IS UNSTOPPABLE
J-Lo has had quite the year with her grand 50th birthday celebration to getting engaged to Alex Rodriguez. But it looks like 2020 is already shaping up to be even bigger for the 50-year-old. And as she (and all her fans) anticipate her Super Bowl halftime show with Shakira next year, the fashion world has served us a fashionable update – she has recently been named as the new face of luxury brand Coach.
The American brand gave a big welcome to the multihyphenate on Instagram with a post depicting a quote from the actress on what she thinks of the brand. “Coach is a timeless brand that I’ve always been a fan of.. it speaks to my personal style – an uptown downtown mix.”
“#JLo, a big welcome to the Coach fam. The award-winning actress, singer, producer and entertainer is the new global face of Coach,” read the accompanying caption.
J-Lo on the other hand, excitedly teased for exciting things to come from the collaboration. Indeed, exciting days are coming as starting in the spring, Lopez will appear in ad campaigns for leather goods, ready-to-wear and footwear. According to the Hollywood Reporter, the collaboration builds on the longtime relationship between the two as Lopez has carried Coach bags as early as her 2002 music video for the song ‘All I Have’ with LL Cool J.
KYLIE JENNER CONTINUES TO CONQUER THE BEAUTY WORLD
The Kardashians always know how to make headlines. In recent news, the youngest Kardashian sister sold 51 percent of her beauty brand Kylie Cosmetics for $600 million. She sold the majority stake of her company to the beauty empire Coty, the American cosmetic, hair care, skincare, and fragrance brand. The press release stated that the long-term partnership will turn Jenner’s business into a global powerhouse brand.
The reality star will continue to lead ‘all creative efforts’ with products and marketing to her 150 million Instagram followers. Jenner said: “I look forward to continuing the creativity and ingenuity for each collection that consumers have come to expect and engaging with my fans across social media. This partnership will allow me and my team to stay focused on the creation and development of each product while building the brand into an international beauty powerhouse.”
WATCH OUT FOR ADITYA ROY KAPUR
Diesel has roped in Bollywood celebrity Aditya Roy Kapur as its latest celebrity ambassador for watches. The heartthrob shared an image of him modeling a Diesel watch on his Instagram recently with a simple caption: ‘bout time’.
According to a press release his young, energetic and vibrant persona resonates with the brand’s individualism and authentic attitude. “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine,” said Aditya.