Hilary Duff Launches Makeup Collection With Nudestix

September 19, 2019
By Syahirah Mokhtazar

Hey now, hey now, this is what dreams are made of!

First, Hilary Duff stirred up quite a buzz on social media when news of a Lizzie McGuire reboot would happen with her reprising the iconic role.

Then, the Hollywood star announced her new venture in the beauty scene with Nudestix, a family-owned beauty line that offers all its products in the form of makeup sticks. Duff, who invested in the company earlier this year is said to release a six-piece collection.

Vegan and cruelty free, the make-up kit three Magnetic Luminous Eye Colours, Gel Colour Lip and Cheek Balm, Glow All-Over Highlighter  and a Nudies Matte All-Over Daydreamer Palette. And no surprise there, the collection is named ‘Daydreamer’, as she described herself in her Instagram bio.


In an interview with Allure, Duff said she always dreamt of having her own make-up line but thought that market is so saturated with everyone having make-up lines.

Designed for women by women, the products are multi-purpose and easy to use. For example, a make-up brush is built right into the end of each stick.

“It’s created by women, so they think about everything. The little brush on the end of the stick unscrews, so you can wash it, because who wants to keep using the same dirty brush. It comes with the right size pencil sharpener that’s not just this big, chunky square that goes in your bag. It’s just smart.”

As per Nudestix’s website, Duff said: “Since all of the products are in stick formats, it makes getting ready on the go, effortless. I think it’s perfect for every type of daydreamer: the busy businesswoman, the multitasking mom and the wanderlust best friend.”

You can pre-order and explore the collection here.

(Cover photo: Hilary Duff / Instagram)

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