Beauty enthusiasts love one stop cosmetics hubs for offering convenience in finding holy grail make-up and beauty items under one roof.
Sa Sa, one of the leading cosmetics retailing group in Asia is no exception. The company born in Hong Kong has proven some serious staying power since it was established in 1978, with more than 270 retail stores and e-commerce platforms across Hong Kong and Macau, China, Malaysia and Singapore.
It offers more than 700 brands ranging from skincare, fragrance, make-up, hair care, body care as well as health and beauty supplement.
Recently, it launched a special campaign much to the delight of beauty mavens called ‘Beauty Around The World’ for the first time ever in Malaysia, with an aim to re-introduce Sa Sa as the go-to beauty retailer with a variety of new offerings from international brands as well as brands exclusive to Sa Sa.
An interactive and fun event was oragnised by Sa Sa to introduce the brands to the media and social media influencers at a swanky hotel in Kuala Lumpur.
A huge hall was divided into sections, allowing guests to explore ‘beauty around the world’ with various stalls set up promoting brands from Taiwan, Japan, United States, China, Thailand, Australia, France, Switzerland, Korea, Malaysia, Italy and more.
Among the wide range of brands unveiled, some of the highlights were Dr.G, Skin Doctors, Tealogy, Suisse Programme, Cyber Colors and Mercedez-Benz.
“Sa Sa understands the demand in the beauty market and is determined to provide the best value-for-money selections with the highest quality of products for our customers. We hope to make Beauty Around The World an annual event where Sa Sa will get to give a new and elevated shopping experience for all beauty lovers,” said Lisa Soon, Regional General Manager of Sa Sa Malaysia and Singapore.
The Beauty Around The World Campaign will run until September 1st.
For more information on Beauty Around The World, visit www.sasa.com.my
Some of the brands unveiled at the launch:
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